
I am an IT consultant / “contract CTO” specializing in providing oversight and direction to established businesses wishing to move into eCommerce, perform major eCommerce upgrades, and grow their online sales.
I am passionate about helping clients feel comfortable with their existing technologies through stabilization and improvement, while researching and testing new tools that lower costs, excite customers and grow sales.
My patient, straightforward approach helps empower clients by demystifying technical concepts, tools and trends, and brings clarity to the implementation and management of integrated eCommerce strategies. I strive for understanding through my direct communication style, enabling open, efficient dialogue for team collaboration.
Prior to consulting, I owned and operated an eCommerce company for 10 years in which we manufactured and distributed products worldwide through wholesale, retail, and online channels, and sold the business in 2013. Prior to this, I held technical and sales positions at IBM Canada, and owned / operated a community newspaper which sold in 2002 and still operates today.
Josh really helped us out in our time of IT need. He has been tenacious in finding the right solutions for us, he is meticulous, organized, knowledgeable and fast. Because he is very entrepreneurial he really understands what we need.
He is also a joy to work with. He is, curious, fun and classy.
I look forward to working with him in an ongoing way.
Josh is a highly intelligent, detail oriented, results driven & personable individual, who has your business’s bottom line as his highest priority.
He is able to cut through the BS & focus on the key drivers of revenue to let you see results immediately.
We highly recommend Josh for any e-commerce or marketing needs you have.
Josh is an exceptionally talented e-commerce expert. His knowledge and track record of online products is incredible, and he just has a knack for user experience and optimization. We’ve worked on quite a few projects now and they always end up being better due to his input. Plus, he’s just a nice, funny guy that’s great to work with!
Josh assisted my team with a website redesign and data migration from Magento to Shopify Plus including the addition of shipping management software, multi store inventory management and a change in email marketing software. Our website had strong organic search traffic prior to the migration, and it was critical that the migration went smoothly to retain as much of our traffic as possible. Not only were migration and launch a success, our traffic and sales have increased since. Josh is a reliable ongoing source of advice and support as we continue to grow.

I am a business growth strategist, UX researcher and web developer, driven by pure curiosity and care to help increase website conversion rates, and create better customer experiences.
Even after 25+ years as an entrepreneur and consultant, I am still amazed how conducting even a small amount of customer research can avoid mountains of costly mistakes.
Since 1998, I have relied on user-experience (UX) research and user testing to determine whether real data verifies our assumptions, to track the delights, disappointments and difficulties of a prospect’s journey through a website, and to implement changes to increase conversion rates.
Adrianna was contracted to support the Aisle team with UX research, email marketing strategy and execution. She used her knowledge and expertise to analyze the brand, conduct user research and analyze data to define and better target our audience and messaging. Working closely with our team to develop email marketing strategies and content, Adrianna improved email flows and created new email automations (including SMS outreach) to effectively improve open rates and sales. Her collaborative support during a time of significant transition was genuinely appreciated.
Working with Adrianna was easy, and I was thoroughly impressed by her ability to learn fast, take on responsibility, consider the big picture context of the work she was doing, and contribute great value. She was articulate and able to relate to a range of people effectively, building rapport and using her unique experience plus good instincts to do what’s needed in a given situation. Her detailed approach was exactly what was needed, but she managed to balance this with being adaptable, easy going and maintain a ‘how can we’ perspective even as things changed.

Tell us what’s breaking, what you’re migrating off, or what you wish existed. We read every message and reply directly — usually within a day or two.
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