
I design and build websites for online retailers and professional services, then keep them running after launch.
Before consulting I owned an eCommerce company for ten years, manufacturing and selling products worldwide through wholesale, retail and online channels, and sold it in 2013. Earlier I held technical and sales roles at IBM Canada and owned a community newspaper. That background is why I care more about your numbers than your tech stack.
Most of my work is Shopify and WordPress: custom themes, migrations, and the integrations that connect a store to email, shipping, POS and the back office. When nothing off the shelf fits, I build it. I explain things plainly, reply directly and stay on after launch.
Josh really helped us out in our time of IT need. He has been tenacious in finding the right solutions for us, he is meticulous, organized, knowledgeable and fast. Because he is very entrepreneurial he really understands what we need.
He is also a joy to work with. He is, curious, fun and classy.
I look forward to working with him in an ongoing way.
Josh is a highly intelligent, detail oriented, results driven & personable individual, who has your business’s bottom line as his highest priority.
He is able to cut through the BS & focus on the key drivers of revenue to let you see results immediately.
We highly recommend Josh for any e-commerce or marketing needs you have.
Josh is an exceptionally talented e-commerce expert. His knowledge and track record of online products is incredible, and he just has a knack for user experience and optimization. We’ve worked on quite a few projects now and they always end up being better due to his input. Plus, he’s just a nice, funny guy that’s great to work with!
Josh assisted my team with a website redesign and data migration from Magento to Shopify Plus including the addition of shipping management software, multi store inventory management and a change in email marketing software. Our website had strong organic search traffic prior to the migration, and it was critical that the migration went smoothly to retain as much of our traffic as possible. Not only were migration and launch a success, our traffic and sales have increased since. Josh is a reliable ongoing source of advice and support as we continue to grow.

I make sure the sites we build actually convert, using customer research, testing and data instead of guesswork.
Since 1998 I have relied on user-experience research and user testing to check whether real customers behave the way we assume, to find the delights, disappointments and difficulties in their path through a site, and to fix what gets in the way.
After 25+ years as an entrepreneur and consultant, it still amazes me how a small amount of research avoids a mountain of costly mistakes. On our projects I handle the research, content and messaging, email and SMS marketing, and SEO, so a new site earns its keep from day one.
Adrianna was contracted to support the Aisle team with UX research, email marketing strategy and execution. She used her knowledge and expertise to analyze the brand, conduct user research and analyze data to define and better target our audience and messaging. Working closely with our team to develop email marketing strategies and content, Adrianna improved email flows and created new email automations (including SMS outreach) to effectively improve open rates and sales. Her collaborative support during a time of significant transition was genuinely appreciated.
Working with Adrianna was easy, and I was thoroughly impressed by her ability to learn fast, take on responsibility, consider the big picture context of the work she was doing, and contribute great value. She was articulate and able to relate to a range of people effectively, building rapport and using her unique experience plus good instincts to do what’s needed in a given situation. Her detailed approach was exactly what was needed, but she managed to balance this with being adaptable, easy going and maintain a ‘how can we’ perspective even as things changed.

Whether you need a new site, a redesign, or a migration off a platform you’ve outgrown, we can help. Let’s get started.
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